From:
https://edition.cnn.com/sponsor/edition/xinhua/a-billion-dollar-toy-empire
Archive:
The long and the short of it is that 1 in 72 of these toys is a special one that can sell for up to $600 on the secondary market. This resonates with what RAM is doing with the alphabet and similar series of coins, where one in 10 tubes contains a special coin worth much more to a collector.
A search of current ebay sales reveals "rare labubu" items that have sold for upwards of $1000 US.
Please note that the article above is marked as being an advertisement.
My assessment is that it's a toy craze similar to many others that come and go, however with one's head in the game, there is temporarily money to be made from this.
Caveat Venditor. I should have a plaque made.